Competitive Market Analysis, CMA philosophy: three parts to listing. How sellers should select a real estate agent: marketing, not price. Save price until the end. Rules of CMAs. Agent demonstrations of beginning the pricing presentation and introducing the CMA. Comps: Competing vs. Comparable. The pricing pyramid and the importance of proper pricing. Agent demonstrations of persuading their sellers to price to the market. Positioning vs. Pricing. How to organize and present a CMA. How to sequence your list of comps.