This is the most key skill of a real estate agent: the listing presentation. How to open a listing presentation. This is the step immediately following the seller counseling and property tour. The importance of visuals in your presentation. Re-establish their needs before proceeding with the listing presentation. Role play demonstration of summarizing the sellers’ needs. The Marketing Process chart as a track to follow throughout the presentation. Divulge weakness early as a way to establish trust. Role play demonstration of divulging a weakness.