No Difference? No Deference

Posted by Christopher Audette on Tuesday, November 15th, 2016 at 12:08pm.

This is a new version of a popular Knox First Tuesday video. Learn how to overcome commission objections by having and presenting a point of difference. Will people spend more money for more value? Yes. You must deliver value. Don’t let price be your only difference. Avoid being a commodity, instead, sell difference. There are eight categories of differences in a listing presentation. Learn ways to add value to your clients to minimize the request for a commission cut.

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