Don’t lead with the CMA, lead with listing, then follow with pricing. Get it priced right...now. Save your reputation, get your listing sold faster. Problems of overpricing. Three reasons why agents overprice. Listing sequence; Marketing Plan first, or CMA first? Save pricing until the end. Role play demonstrations of saving price until then end, after they agree on a marketing plan. Establish value by presenting the CMA. Role play demonstration of a pricing presentation and CMA presentation.