UPDATED (October 2016): Too many agents lead with price on a listing presentation. If you lead with price, you’ll lose with price. You must separate these discussions by presenting marketing first and saving price until last. No, the sellers don’t want it this way, but after this session, you’ll be able to use this method. See a sample presentation of five key pricing charts from The Pricing Illustratorâ€ to begin every listing or pricing presentation.