Do you take the blue pill or the red one (How does he word it?)
In the last article, we discussed critical mistakes sellers make that cost them money on their home sale.
In this issue, we're going to discuss the pricing matrix.
The pricing matrix is the relationship and the cause and effect that the 4 different pricing points have on each other.
First, we’ll define these points then look at how each interacts with the other.
- FAIR MARKET VALUE (FMV) (range) — a price that appeals to many buyers and causes a sale within a reasonable time.
- ASK/LIST — the initial and ongoing pricing that the seller sets to attract potential buyers
- OFFER/VALUE — what it is worth to a specific buyer, and where the negotiation starts
- SALE PRICE — the